The U by Kotex social feed puts a little life and colour back into that time of the month.
Each month the UBK team produce content across several pillars including major campaigns, competitions, brand awareness, product and digital only campaigns. The team follows a set of guiding principles to ensure consistency, quality and branding that is fun and empowering.
The ‘It’s that time of the month’ post (or #ITTOTM) flips what is normally a negative phrase into a positive one and rewards followers with giveaways at a specific time each month, often each post receives thousands of user comments and tags (9,519 comments being the record so far).
The #UbkCatchMeIfYouCan Instagram competition challenged girls to tag us with their best action pose to mark the launch of Sport Ultrathins. Over 700 action shots were tagged.
Agency: The White Agency
Client: Kimberly-Clark